Review criteria
- +Retention by signup cohort over time
- +Auto churn-rate and rough LTV math
- +Logo vs. revenue churn views
- +Works in Google Sheets and Excel
Churn & Cohort Tracker in SaaS & Startups
The Churn & Cohort Tracker is a copy-ready spreadsheet for saas & startups that tracks cohorts, retention, churn rate, ltv. It opens unchanged in both Google Sheets and Excel, needs no add-ons or macros, and takes about 15 minutes to set up.
Last updated: August 2026
Excel workbook · opens in Google Sheets · 3 tabs · no sign-up
Try it before you download
Live preview of “Churn & Cohort Tracker”
Change any white cell; grey cells recalculate the way they will in Excel or Google Sheets. Nothing you type leaves this page.
Loading preview…
you type calculated needs attention getting close
Get this template
What’s inside “Churn & Cohort Tracker”
Tabs: How to use · Cohorts · AssumptionsFormat: Excel (.xlsx) · opens in Google SheetsSetup: About 15 minutesColumns: 13
Columns (grey = calculated for you)
- Signup month
- Customers at start
- Active month 1
- Active month 3
- Active month 6
- Active month 12
- Average MRR per customer
- Month 1 retention
- Month 3 retention
- Month 6 retention
- Month 12 retention
- Avg monthly churn (first 6 months)
- Rough LTV
- Open the Cohorts tab and replace the sample rows with your own — one row per entry. Formulas fill in automatically for new rows.
- One row per signup month; fill active counts as each cohort ages (leave 0 until the month arrives).
- Rough LTV = MRR x margin / monthly churn. It is a simple estimate; treat young cohorts with care.
- Using Google Sheets? Upload the file to Google Drive, then open it with Google Sheets (or File → Import in an open sheet). Formulas, dropdowns and highlights carry over.
The file opens locally on your device — nothing is uploaded, and you own the copy outright.
Churn & Cohort Tracker
About this template
It is built for people who want results without another subscription: founders analyzing retention by cohort. The whole template is free to copy — there is no paid tier. Because it is a plain spreadsheet, you own your data outright and can shape every column to how you actually work.
Review evidence
What to verify before choosing Churn & Cohort Tracker
Use the review criteria below to decide whether this template fits your workflow.
Often worth considering when
- +Founders analyzing retention by cohort
- +Anyone estimating churn and LTV without tooling
Pause before choosing when
- -Automatic event-data ingestion
- -Predictive churn modeling
About SaaS & Startups
Why people consider this option
- +Track MRR, churn, and runway without paid analytics software
- +See the metrics investors ask about in one place
- +Model burn and runway scenarios yourself
What to review before acting
- -No automatic billing-data sync
- -Scaling startups eventually need dedicated analytics
Trust FAQ
Questions people ask before copying a template
Does the Churn & Cohort Tracker work in both Google Sheets and Excel?
Yes. It is built with standard functions and no macros, so it opens and works the same in Google Sheets or Microsoft Excel — on desktop or your phone.
Is the Churn & Cohort Tracker really free?
The core template is free to copy and use. There is no paid tier — download the Excel workbook, replace the sample rows with your own, and you are ready to work.
What does the Churn & Cohort Tracker track?
It tracks cohorts, retention, churn rate, ltv. The workbook comes with these columns plus the formulas, dropdowns and highlights already set up. Replace the sample rows and the totals update as you go.