Review criteria
- +ROAS and cost-per-conversion by campaign
- +Revenue and profit columns
- +Winner and loser view
- +Works in Google Sheets and Excel
PPC Campaign ROI in PPC Freelancer
The PPC Campaign ROI is a copy-ready spreadsheet for ppc freelancer that tracks campaigns, spend, conversions, revenue, roas. It opens unchanged in both Google Sheets and Excel, needs no add-ons or macros, and takes about 15 minutes to set up.
Last updated: August 2026
Excel workbook · opens in Google Sheets · 3 tabs · no sign-up
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What’s inside “PPC Campaign ROI”
Tabs: How to use · Campaigns · SettingsFormat: Excel (.xlsx) · opens in Google SheetsSetup: About 15 minutesColumns: 11
Columns (grey = calculated for you)
- Client
- Campaign
- Platform
- Spend
- Clicks
- Conversions
- Revenue
- CPC
- Cost per conversion
- ROAS
- Profit after ad spend
- Open the Campaigns tab and replace the sample rows with your own — one row per entry. Formulas fill in automatically for new rows.
- Pull spend, clicks, conversions and revenue for the same date range from each platform.
- ROAS under 2 turns red and 4+ green; Profit after ad spend uses the client's margin, which is what they really care about.
- Using Google Sheets? Upload the file to Google Drive, then open it with Google Sheets (or File → Import in an open sheet). Formulas, dropdowns and highlights carry over.
The file opens locally on your device — nothing is uploaded, and you own the copy outright.
PPC Campaign ROI
About this template
It is built for people who want results without another subscription: freelancers proving return on ad spend. The whole template is free to copy — there is no paid tier. Because it is a plain spreadsheet, you own your data outright and can shape every column to how you actually work.
Review evidence
What to verify before choosing PPC Campaign ROI
Use the review criteria below to decide whether this template fits your workflow.
Often worth considering when
- +Freelancers proving return on ad spend
- +Anyone comparing campaign profitability
Pause before choosing when
- -Live conversion-data sync
- -Automated reporting
About PPC Freelancer
Why people consider this option
- +Pace budgets, track ROI, and manage accounts without extra tools
- +Catch overspend before the month ends
- +Show clients clear return on ad spend
What to review before acting
- -No live ad-platform data
- -Bigger books eventually need PPC platforms
Trust FAQ
Questions people ask before copying a template
Does the PPC Campaign ROI work in both Google Sheets and Excel?
Yes. It is built with standard functions and no macros, so it opens and works the same in Google Sheets or Microsoft Excel — on desktop or your phone.
Is the PPC Campaign ROI really free?
The core template is free to copy and use. There is no paid tier — download the Excel workbook, replace the sample rows with your own, and you are ready to work.
What does the PPC Campaign ROI track?
It tracks campaigns, spend, conversions, revenue, roas. The workbook comes with these columns plus the formulas, dropdowns and highlights already set up. Replace the sample rows and the totals update as you go.