Review criteria
- +ROAS and profit per campaign
- +Spend vs. revenue with break-even flag
- +Channel comparison (Meta, Google, TikTok)
- +Works in Google Sheets and Excel
Ad Spend ROI Tracker in E-commerce
The Ad Spend ROI Tracker is a copy-ready spreadsheet for e-commerce that tracks campaigns, spend, revenue, roas, profit. It opens unchanged in both Google Sheets and Excel, needs no add-ons or macros, and takes about 10 minutes to set up.
Last updated: August 2026
Excel workbook · opens in Google Sheets · 3 tabs · no sign-up
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What’s inside “Ad Spend ROI Tracker”
Tabs: How to use · Campaigns · TotalsFormat: Excel (.xlsx) · opens in Google SheetsSetup: About 10 minutesColumns: 11
Columns (grey = calculated for you)
- Week of
- Channel
- Campaign
- Spend
- Orders
- Revenue
- Gross margin %
- ROAS
- Break-even ROAS
- Profit after ads
- Cost per order
- Open the Campaigns tab and replace the sample rows with your own — one row per entry. Formulas fill in automatically for new rows.
- Break-even ROAS is 1 / gross margin; under it, every sale loses money after ads (red).
- Platform-reported revenue overlaps between channels; compare totals with your store's actual revenue.
- Using Google Sheets? Upload the file to Google Drive, then open it with Google Sheets (or File → Import in an open sheet). Formulas, dropdowns and highlights carry over.
The file opens locally on your device — nothing is uploaded, and you own the copy outright.
Ad Spend ROI Tracker
About this template
It is built for people who want results without another subscription: store owners running paid ads. The whole template is free to copy — there is no paid tier. Because it is a plain spreadsheet, you own your data outright and can shape every column to how you actually work.
Review evidence
What to verify before choosing Ad Spend ROI Tracker
Use the review criteria below to decide whether this template fits your workflow.
Often worth considering when
- +Store owners running paid ads
- +Anyone cutting losing campaigns and scaling winners
Pause before choosing when
- -Live ad-platform API sync
- -Attribution modeling
About E-commerce
Why people consider this option
- +Track sales, ad spend, and product profit without paid analytics
- +Know your true margin after fees and shipping
- +See which products and ads actually pay
What to review before acting
- -No store API sync without a connector
- -Manual entry of orders and ad data
Trust FAQ
Questions people ask before copying a template
Does the Ad Spend ROI Tracker work in both Google Sheets and Excel?
Yes. It is built with standard functions and no macros, so it opens and works the same in Google Sheets or Microsoft Excel — on desktop or your phone.
Is the Ad Spend ROI Tracker really free?
The core template is free to copy and use. There is no paid tier — download the Excel workbook, replace the sample rows with your own, and you are ready to work.
What does the Ad Spend ROI Tracker track?
It tracks campaigns, spend, revenue, roas, profit. The workbook comes with these columns plus the formulas, dropdowns and highlights already set up. Replace the sample rows and the totals update as you go.