Review criteria
- +Net growth and churn rate by month
- +Retention and LTV math
- +Plan-mix columns
- +Works in Google Sheets and Excel
Subscriber & Churn Tracker in Subscription Box
The Subscriber & Churn Tracker is a copy-ready spreadsheet for subscription box that tracks month, subscribers, new, churned, retention. It opens unchanged in both Google Sheets and Excel, needs no add-ons or macros, and takes about 15 minutes to set up.
Last updated: August 2026
Excel workbook · opens in Google Sheets · 3 tabs · no sign-up
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What’s inside “Subscriber & Churn Tracker”
Tabs: How to use · Monthly · Unit economicsFormat: Excel (.xlsx) · opens in Google SheetsSetup: About 15 minutesColumns: 9
Columns (grey = calculated for you)
- Month
- Subscribers at start
- New
- Churned
- Box price
- Profit per box
- Subscribers at end
- Churn rate
- Revenue
- Open the Monthly tab and replace the sample rows with your own — one row per entry. Formulas fill in automatically for new rows.
- Enter monthly totals from your subscription platform; churn over 8% turns amber and over 12% red.
- Lifetime value in profit is the most you can afford to spend acquiring a subscriber.
- Using Google Sheets? Upload the file to Google Drive, then open it with Google Sheets (or File → Import in an open sheet). Formulas, dropdowns and highlights carry over.
The file opens locally on your device — nothing is uploaded, and you own the copy outright.
Subscriber & Churn Tracker
About this template
It is built for people who want results without another subscription: subscription-box sellers watching churn. The whole template is free to copy — there is no paid tier. Because it is a plain spreadsheet, you own your data outright and can shape every column to how you actually work.
Review evidence
What to verify before choosing Subscriber & Churn Tracker
Use the review criteria below to decide whether this template fits your workflow.
Often worth considering when
- +Subscription-box sellers watching churn
- +Anyone estimating retention and LTV
Pause before choosing when
- -Billing-platform sync
- -Automatic cohort import
About Subscription Box
Why people consider this option
- +Track subscribers, churn, and COGS without paid software
- +See net growth and retention each month
- +Plan fulfillment from real numbers
What to review before acting
- -No billing or shipping integration
- -Scaling boxes eventually need dedicated platforms
Trust FAQ
Questions people ask before copying a template
Does the Subscriber & Churn Tracker work in both Google Sheets and Excel?
Yes. It is built with standard functions and no macros, so it opens and works the same in Google Sheets or Microsoft Excel — on desktop or your phone.
Is the Subscriber & Churn Tracker really free?
The core template is free to copy and use. There is no paid tier — download the Excel workbook, replace the sample rows with your own, and you are ready to work.
What does the Subscriber & Churn Tracker track?
It tracks month, subscribers, new, churned, retention. The workbook comes with these columns plus the formulas, dropdowns and highlights already set up. Replace the sample rows and the totals update as you go.