Review criteria
- +Post log with reach and engagement columns
- +Per-platform performance comparison
- +Best-performing-content view
- +Works in Google Sheets and Excel
Social Media Content Tracker in Content Creator
A suggested spreadsheet layout for content creator work, tracking posts, platform, date, reach, engagement.
Last updated: August 2026
We haven’t built a ready-made workbook for this one yet. The templates below do the same job, with formulas and sample data, and you can download them today. The suggested columns are further down if you’d rather build your own.
Working templates you can use today
Real Excel workbooks with formulas, dropdowns and sample data. Try each one in your browser before downloading.
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Build your own
Suggested columns for “Social Media Content Tracker”
Format: No ready-made file yet (column guide)Columns: 5
Columns to start with
- Posts
- Platform
- Date
- Reach
- Engagement
- Copy the column list and paste it into cell A1 of a new Google Sheet or Excel workbook.
- Split it into columns: Google Sheets Data → Split text to columns; Excel Data → Text to Columns (comma).
- Or skip the setup and start from one of the working templates on this page.
Review evidence
What to verify before choosing Social Media Content Tracker
Use the review criteria below to decide whether this template fits your workflow.
Often worth considering when
- +Creators tracking what content performs
- +Anyone comparing results across platforms
Pause before choosing when
- -Automatic analytics import
- -Live dashboards
About Content Creator
Why people consider this option
- +Plan posts across every platform in one calendar, free
- +Track sponsorships, rates, and deliverables so nothing slips
- +Share a live editorial plan with editors and collaborators
What to review before acting
- -No auto-publishing without a scheduling tool
- -Analytics must be pasted in unless you add a connector
Trust FAQ
Questions people ask before copying a template
Does the Social Media Content Tracker work in both Google Sheets and Excel?
Yes. It is built with standard functions and no macros, so it opens and works the same in Google Sheets or Microsoft Excel — on desktop or your phone.
Is the Social Media Content Tracker really free?
The core template is free to copy and use. There is no paid tier — copy the suggested columns into a new sheet, or start from one of the working templates on this page.
What does the Social Media Content Tracker track?
It tracks posts, platform, date, reach, engagement. The suggested columns are listed in order; add totals or highlights with basic formulas like SUM once your data is in.