Review criteria
- +Client by retainer and services
- +PPC, SEO, or full-service
- +Status and renewal
- +Active-client view
Amazon Agency Client Tracker
The Amazon Agency Client Tracker is a copy-ready spreadsheet for amazon agency that tracks clients, retainer, services, status, renewal. It opens unchanged in both Google Sheets and Excel, needs no add-ons or macros, and takes about 15 minutes to set up.
Last updated: August 2026
Excel workbook · opens in Google Sheets · 3 tabs · no sign-up
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What’s inside “Amazon Agency Client Tracker”
Tabs: How to use · Clients · SummaryFormat: Excel (.xlsx) · opens in Google SheetsSetup: About 15 minutesColumns: 10
Columns (grey = calculated for you)
- Client
- Engagement
- Services
- Monthly retainer
- Start date
- Renewal date
- Status
- Owner
- Months active
- Annual value
- Open the Clients tab and replace the sample rows with your own — one row per entry. Formulas fill in automatically for new rows.
- Track each brand by retainer and services; renewal turns red when passed for an active client.
- Annual value totals recurring revenue from active clients only.
- Using Google Sheets? Upload the file to Google Drive, then open it with Google Sheets (or File → Import in an open sheet). Formulas, dropdowns and highlights carry over.
The file opens locally on your device — nothing is uploaded, and you own the copy outright.
Amazon Agency Client Tracker
About this template
It is built for people who want results without another subscription: agencies managing seller accounts. The whole template is free to copy — there is no paid tier. Because it is a plain spreadsheet, you own your data outright and can shape every column to how you actually work.
Review evidence
What to verify before choosing Amazon Agency Client Tracker
Use the review criteria below to decide whether this template fits your workflow.
Often worth considering when
- +Agencies managing seller accounts
- +Anyone tracking retainers
Pause before choosing when
- -Seller Central API
- -Client portal
About Amazon Agency
Why people consider this option
- +Track clients, ad campaigns, and listings without paid software
- +Keep every account and performance note in a file you own
- +Know your ad spend and ACOS by client
What to review before acting
- -No ad-API or repricing integration without a tool
- -Busy agencies need real Amazon tools
Trust FAQ
Questions people ask before copying a template
Does the Amazon Agency Client Tracker work in both Google Sheets and Excel?
Yes. It is built with standard functions and no macros, so it opens and works the same in Google Sheets or Microsoft Excel — on desktop or your phone.
Is the Amazon Agency Client Tracker really free?
The core template is free to copy and use. There is no paid tier — download the Excel workbook, replace the sample rows with your own, and you are ready to work.
What does the Amazon Agency Client Tracker track?
It tracks clients, retainer, services, status, renewal. The workbook comes with these columns plus the formulas, dropdowns and highlights already set up. Replace the sample rows and the totals update as you go.